|
The Nikki Beach brand was founded over 10 years ago. The first Nikki Beach Club in Miami Beach was designed for entertaining an upmarket clientele in its beach and nightclub and has since spread internationally to over 12 clubs in over 7 countries. This exclusive brand can now be found in exotic locations such as Marbella, San Tropez, Cape Verde, Portugal and Morocco to name but a few.
A day in the sun doesn’t get any better than spending it on private sun beds whilst being served freshly chilled cocktails or champagne, dining at the stylish restaurant and finally rolling into an evening of superb entertainment in the nightclub. With Nikki Beach being synonymous with luxury, it’s also not unusual to see the rich and famous frequenting any of its locations and is no wonder it’s commonly named as “the sexiest place on earth.” The successful brand now boasts various divisions including Nikki News, Nikki Clothing, Nikki Music, Nikki Furniture, Nikki VIP and Nikki Style magazine.
The latest addition to the group is the introduction of the luxury boutique hotel. The Nikki Beach Hotels & Resorts concept is described as combining five- star hotel service, accommodations and design with exclusive entertainment in a resort-style environment. "We have the concept to do food-and-beverage and have it be fun, sexy and glamorous. Take that concept and attach it to a hotel."
"Moving into the hotel business was a natural progression of our lifestyle brand," said Jack Penrod, Nikki Beach founder. Target markets for additional brand expansion include Miami, New York City, San Diego, Moscow, Ibiza, Dubai, the Greek Isles, Cape Verde, London and Madrid. Client demographics are based on income as opposed to age group or geography.
A lively atmosphere, luxurious amenities and convenient features such as an in-room check-in and check-out system, a pillow menu, private butler service and a VIP lounge, promise to make for a memorable guest experience.
| 
